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Matthew is an innovative and results-driven digital marketing professional with a robust background in digital marketing, analytics, and strategic planning.

With over eight years of SEO and CRO experience, Matthew has honed his expertise in leveraging data-driven insights to increase online sales and enhance brand visibility for clients such as Hotel Chocolat, Sports Direct, House Of Fraser, and Flannels.

After gaining a degree in film production at Staffordshire University, Matthew developed his SEO and digital marketing expertise at several leading digital agencies, including stints with eCommerce specialist VisualSoft and global high-performance media agency Brainlab. 

As our Head of Content and Conversion, Matthew analyzes and generates insights from various data sources to understand how our site users behave online and improve our product's conversion rates.

Expertise
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